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UPDATE: STRAWBERRIES

December 6, 2022

California strawberry quality continues to recover after heavy rainfall in all California growing regions. Expect to see quality challenges and elevated markets for the next 7-10 days. Strong markets are expected in all growing areas through the month of December.

Santa Maria, California

  • Markon First Crop (MFC) Strawberries are available  
  • Volume remains limited; harvesting has been impacted by rain and cold overnight temperatures
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • The season is anticipated to end on December 31, 2022
  • The industry is in a demand-exceeds-supply situation
  • Expect strong demand and elevated markets through the month of December

Oxnard, California

  • Volume remains limited; harvesting has been impacted by rain and cold overnight temperatures
  • Quality concerns include soft skin, decay, white shoulders, and pin rot
  • The industry is in a demand-exceeds-supply situation
  • Expect strong demand and elevated markets through the month of December

Central Mexico (Loading in South Texas)

  • Mexican production is increasing
  • The industry is in a demand-exceeds-supply situation
  • Mexican fruit is being used to supplement the California shortage
  • Quality is good; white shoulders and occasional overripening are issues

Florida

  • Production has started in a limited manner
  • Harvesting will increase over time and is expected to reach its peak by mid-December
  • Early quality is good; expect small to medium fruit size

Please contact your Markon customer service representative for more information.

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