All California growing regions are experiencing rain. Sporadic storms will persist through Thursday, February 26. Over two inches have fallen so far, with more in the forecast. Suppliers are culling fields and assessing damages.

Santa Maria/Oxnard, California 

• Growers continue culling water-damaged fruit, lowering yields; 30-40% of fruit has been lost due to water damage

• Rain will impact availability for the next 7-10 days; expect a demand-exceeds-supply market for the next week
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
• Quality concerns include soft skin, decay, white shoulders, and pin rot
• Expect strong demand and elevated prices

Central Mexico (Loading in South Texas)

• The season is at its peak; yields are high
• Expect tight supplies as Mexico will help fill the void from California shortages
• Size currently ranges from medium to large (14-22 berries per 1-pound clamshell)
• Quality is good; small size, white shoulders, and misshapen berries have been reported
• Expect strong demand and high markets through next week

Florida

• Markon First Crop (MFC) Strawberries are available

• The season is reaching its peak as harvesting increases weekly
• Berries range from small-medium to medium in size (15-18 per 1-pound clamshell)
• Quality is good; small size, light color, and misshapen berries have been reported
• Expect supply to exceed demand through next week

Please contact your Markon Account Manager for more information.

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