Although the weather has improved in Florida and Central Mexico in time for increased Valentine’s Day demand, California’s Santa Maria and Oxnard growing regions are expecting rain tomorrow and Tuesday.

Florida

• Markon First Crop (MFC) Strawberries are available

• Growers will harvest all week as weather has warmed
• Berries range from small-medium to medium in size (15-18 per 1-pound clamshell)
• Quality is good; small size, light color, and misshapen berries have been reported
• Prices are elevated

Mexico (into South Texas)

• The season is at its peak; yields are high
• Size currently ranges from medium to large (14-22 berries per 1-pound clamshell)
• Quality is good; small size, white shoulders, and misshapen berries have been reported
• The market is up

Santa Maria, California

• MFC Strawberries are available
• The spring season has begun
• Size ranges from medium to medium-large (10-16 berries per 1-pound clamshell)
• Quality is excellent; light bruising is an occasional issue
• Prices are extremely high

Oxnard, California

• Winter seasonal volume has passed its peak; the spring crop has started
• Size currently ranges from medium to large (12-18 berries per 1-pound clamshell)
• Quality is good; white shoulders and light bruising are issues
• The market is elevated

Please contact your Markon Account Manager for more information.

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