Prices are elevated; Valentine’s Day demand is strong. Florida is rebounding from freezing temperatures that greatly reduced yields; this week’s improved weather will increase supplies and improve quality.

Florida

• Markon First Crop (MFC) Strawberries are available

• Cold weather has slowed growth and ripening, decreasing yields
• Berries range from small-medium to medium in size (15-18 per 1-pound clamshell)
• Quality is good; small size, light color, and misshapen berries have been reported

Mexico (into South Texas)

• The season is at its peak; yields are high
• Size currently ranges from medium to large (14-22 berries per 1-pound clamshell)
• Quality is good; small size, white shoulders, and misshapen berries have been reported

Santa Maria, California

• The spring season has begun
• Size ranges from medium to medium-large (10-16 berries per 1-pound clamshell)
• Quality is excellent; light bruising is an occasional issue

Oxnard, California

• Winter seasonal volume has passed its peak; the spring crop has started
• Size currently ranges from medium to large (12-18 berries per 1-pound clamshell)
• Quality is good; white shoulders and light bruising are issues

Please contact your Markon Account Manager for more information.

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