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UPDATE: STRAWBERRIES

November 24, 2025

Supplies will be extremely limited in California over the next two weeks due to prior rain events. Mexican stocks (into South Texas) are increasing; the weather has improved. The Florida season has begun in a limited manner. Neither Mexico nor Florida has enough fruit to fill the void left by California.

Santa Maria/Oxnard, California

  • Plants are being stripped of fruit after last week’s rains, significantly reducing harvestable berry counts per plant this week and next
  • Volume will be a challenge over the next 5-10 days as new fruit on the plant will take time to color up
  • Virtually no harvesting will occur this week; any supplies picked are being sent to processors
  • Quality remains a challenge; concerns include decay, pin rot, and water damage
  • Expect extremely low volume for the next 5 to 10 days

Mexico/South Texas

  • Supply levels were impacted by prior rain events, but will recover week over week as the weather has improved
  • Quality problems include white shoulders, skin bruising, and green tips
  • Volume will increase in early December
  • Expect limited stocks and high prices for the next 5 to 10 days

Florida

  • Although cooler weather has slowed growth, supplies are increasing
  • Defects include white shoulders and green tips
  • Size ranges from 19 to 24 berries per 8/1-pound clamshells
  • Expect low volume and elevated markets

Please contact your Markon Account Manager for more information.

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