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UPDATE: STRAWBERRIES

November 12, 2025

Rain is forecast for the California growing regions of Santa Maria and Oxnard Thursday night, November 16, through Monday, November 17; harvesting cancellations are expected. Limited yields from the South Texas growing region will help offset California’s reduced volume. Expect an extreme demand-exceeds-supply market over the next two weeks.

Santa Maria/Oxnard

  • Upcoming rain will present quality issues, as well as harvesting delays
  • Expect an extreme demand-exceeds-supply market for the next two weeks
  • Quality ranges from fair to fairly good; light decay, soft skin, and bruising are issues
  • Size ranges from small-medium to medium
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect tight supplies and elevated prices

Mexico/South Texas

  • Current yields will not meet demand
  • Supplies are limited, due to quality problems including white shoulders, skin bruising, and green tips
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Supplies will increase in late November
  • Expect low volume and high markets

Please contact your Markon Account Manager for more information.

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