Markets are skyrocketing as the weather worsens this week, further damaging crops and lowering yields. Markon Essentials (ESS) Cauliflower is limited; packer label is being substituted as necessary.

Salinas and Santa Maria, California

• Supplies are extremely tight; heavy rains are forecast for this week, creating harvesting disruptions and worsening quality
• Demand is strong; larger 9- and 12-count sizes are limited
• Quality ranges from fair to poor; discoloration, brown bead, mold, and mildew are being reported in most lots
• Insect damage, from Diamondback moth pupa/larvae, continues to be a challenge
• Planted acres for the end of the Salinas season were reduced earlier this year due to weaker demand, further limiting yields industrywide
• Expect extremely tight supplies and elevated prices until the Arizona/California desert season begins in early November

East Coast/Midwest/Canada

• Markets are climbing as demand shifts from the West Coast to the East Coast
• Maine, North Carolina, South Carolina, and Indiana are currently harvesting
• Production will begin in Georgia and Florida in the late fall/early winter to offset the end of the Maine season
• Expect markets to remain high through the next few weeks until demand eases

Please contact your Markon Account Manager for more information.

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