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UPDATE: CALIFORNIA STRAWBERRIES

April 29, 2026

Supplies are extremely limited due to prior rain in the Salinas/Watsonville growing regions and strong Mother’s Day demand. Market prices are elevated.

Salinas/Watsonville

  • Quality continues to improve as fields recover from previous rain
  • Size is medium (14 to 16 berries per 8/1-pound clamshell)
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect high prices for the next 7-10 days

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Overall quality is good; some bruising and white shoulders have been reported
  • Size ranges from small-medium to medium (18 to 22 berries per 8/1-pound clamshell)
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Markets will remain elevated for the next 7-10 days

Please contact your Markon Account Manager for more information.

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