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UPDATE: CALIFORNIA STRAWBERRIES

November 7, 2025

Rain is forecast from Wednesday, November 12 through Saturday, November 15 in Santa Maria and Oxnard, California. Supplies are beginning to improve in South Texas and Mexico as weather and quality conditions stabilize.

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Quality ranges from fair to good; size ranges from small-medium to medium
  • Some issues include soft skin, bruising, pin rot, and mishappen berries
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect tight supplies and elevated markets

Mexico/South Texas

  • Yields are improving
  • Supplies are limited but are expected to increase mid-November
  • Quality problems include white shoulders, skin bruising, and pin rot
  • Expect low volume and high prices

Please contact your Markon Account Manager for more information.

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