The strawberry market is in a demand-exceeds-supply situation due to rains last week in the Santa Maria and Mexico growing regions.
Santa Maria/Oxnard
- Markon First Crop (MFC) Strawberries are available
- Quality ranges from fair to good; clear weather is forecast the next 10 days
- Some issues have been soft skin, bruising, light decay, and mishappen fruit
- Size ranges from small-medium to medium
- Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
- Expect tight supplies and elevated markets
Salinas/Watsonville
- Stocks continue to diminish as the season winds down
- Size currently ranges from small to medium
- Quality ranges from fair to poor; softness and early decay have been reported
Mexico/South Texas
- Yields were impacted by last week’s rain
- Supplies are limited due to quality problems including white shoulders, skin bruising, and green tips
- Supply will increase in mid-November
- Expect low volume and high prices
Please contact your Markon Account Manager for more information.
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