The strawberry market is on the rise due to humid weather in all growing regions affecting quality.
Santa Maria/Oxnard
- Markon First Crop (MFC) Strawberries are available
- Growers continue culling rain-damaged fruit, leading to lower yields and slowed production
- Quality is fair; rain will decrease overall quality, causing white shoulders, bruising, and mildew
- Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
- Expect tight supplies and elevated markets
Salinas/Watsonville
- MFC Strawberries are available
- Stocks continue to diminish as the season is past its peak
- Size currently ranges from small to medium (20- to 24-count per one-pound clamshell)
- Quality is fair; some softness and early decay have been reported
- Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
- Expect tight supplies and elevated markets
Mexico/South Texas
- New crop harvesting is expected to start in mid-November
- Product will cross into South Texas
Please contact your Markon Account Manager for more information.
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