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UPDATE: CALIFORNIA STRAWBERRIES

September 25, 2025

Expect elevated prices and tight supplies over the next two weeks as fields recover from recent rainstorms.

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Growers continue culling rain-damaged fruit, slowing production and lowering yields
  • Quality is currently good; rain will decrease overall quality, causing white shoulders and bruising
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect tight supplies and elevated markets for the next two weeks

Salinas/Watsonville

  • MFC Strawberries are available
  • Stocks continue to diminish as the season is past its peak
  • Size currently ranges from small to medium (20- to 24-count per one-pound clamshell)
  • Quality is good; some softness and early decay have been reported

Mexico/South Texas

  • New crop harvesting is expected to start in mid-November
  • Product will cross into South Texas

Please contact your Markon Account Manager for more information.

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