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UPDATE: CALIFORNIA STRAWBERRIES

September 3, 2025

Prices are climbing as the Salinas/Watsonville season winds down and growers transition to the Santa Maria region.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Supplies continue to increase; sufficient volume is expected in the next 10-14 days
  • Fruit size is large, with counts in the mid- to upper teens per one-pound clamshell
  • Overall quality is firm with occasional white shoulders and misshapen berries
  • Expect higher pricing for new crop berries

Salinas/Watsonville

  • MFC Strawberries are available
  • Stocks continue to diminish as the season is past its peak
  • Size currently ranges from small to medium (20- to 24-count per one-pound clamshell)
  • Quality is good; some softness and early decay have been reported

Please contact your Markon Account Manager for more information.

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