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UPDATE: CALIFORNIA STRAWBERRIES

June 24, 2025

Strawberry demand is strong due to the upcoming Fourth of July holiday. The California season is at its peak; no availability or quality concerns are expected at this time.

Salinas/Watsonville

  • Markon First Crop (MFC) Strawberries are available
  • Quality is excellent
    • Color is ruby red
    • Minor issues include odd shape and light bruising
  • Size ranges from medium to medium-large (12-15) berries per 1-pound clamshell, (30-32)
  • Expect markets to inch up as the Fourth of July holiday nears

Oxnard/Santa Maria, California

  • MFC Strawberries are available
  • Quality is good; some green tips have been reported
  • Size is medium (20-24 berries per 8/1-pound clamshell)
  • The Oxnard and Santa Maria seasons are past their peaks; volume will start to decline
  • Expect prices to increase in July

Please contact your Markon Account Manager for more information.

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