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August 29, 2023

Markets are stabilizing as Labor Day demand slows. Supplies are expected to increase over the next two to three weeks as Santa Maria’s fall crop ramps up. Markon recommends ordering for quick turns due to shorter shelf-life.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • The spring/summer season continues to wind down
    • Growers are culling poor-quality fruit caused by high temperatures
    • Fruit size is small (20 to 24 berries per one-pound clamshell)
    • Softness, bruising, and bleeding are occasional issues
  • Fall stocks are increasing
    • Early season volume is low but will steadily increase over the next two to three weeks
    • Fruit size is larger with counts in the mid- to upper teens per one-pound clamshell
    • Overall quality continues to improve


  • MFC Strawberries are available
  • Stocks continue to diminish as the season is past its peak
  • Size currently ranges from small to medium (20- to 24-count per one-pound clamshell)
  • Quality is good; some softness and early decay have been reported
  • Suppliers will begin transitioning to the Santa Maria growing region in mid-September

Please contact your Markon customer service representative for more information.

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