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July 26, 2023

Markets continue to rise as demand exceeds supply throughout the industry. The Santa Maria spring crop is winding down quickly; expect a shortened shelf-life. Markon recommends ordering for quick turns.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Fruit size is small (20 to 24 berries per one-pound clamshell)
  • Softness, bruising, and occasional decay have been reported in some lots
  • Growers are heavily culling fruit, causing estimates to fall short; pro-rates are expected
  • Spring crops are winding down; the fall season is expected to start in mid- to late August
  • Expect extremely limited supplies with a short shelf life over the next three weeks


  • MFC Strawberries are available
  • Fruit size is gradually becoming smaller (18 to 22 berries per one-pound clamshell)
  • Persistently cool coastal temperatures are lowering volume
  • Softness and slight bruising have been reported
  • Demand exceeds supply
    • Daily markets are active
    • Stocks are limited

Please contact your Markon customer service representative for more information.

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