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July 18, 2023

Markets continue to rise rapidly as the Santa Maria spring season winds down. Warmer temperatures and high humidity are causing berries to exhibit softness, bruising, and initial stages of decay in some lots. Suppliers are culling poor quality fruit, reducing available yields. Expect markets to continue to rising as well as decreased shelf-life over the next several weeks. Markon recommends ordering for quick turns.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Fruit size is small (20 to 24 berries per one-pound clamshell)
  • Softness, bruising, and occasional decay have been reported in some lots
  • Growers are culling fruit, causing estimates to fall short; prorates are expected
  • Spring crops are winding down; the fall crop will begin in August


  • MFC Strawberries are available
  • Fruit size is gradually becoming smaller (18 to 22 berries per one-pound clamshell)
  • Softness and slight bruising have been reported
  • Demand is strong and markets are high; supply is limited

Please contact your Markon customer service representative for more information.

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