California strawberry quality continues to recover after heavy rainfall in all California growing regions. Expect to see quality challenges and elevated markets for the next 7-10 days.

Santa Maria and Oxnard, California

• Volume remains limited; harvesting has been impacted by rain and cold overnight temperatures
• Quality concerns include soft skin, decay, white shoulders, and pin rot
• The industry is in a demand-exceeds-supply situation
• Expect strong demand and elevated markets through the month of November

Central Mexico

• The season has begun; volume is beginning to increase after a slow start to the season

• Size is medium (approximately 19 to 23 berries per one-pound clamshell)
• Limited quantities have begun to cross into McAllen, Texas; volume will increase in late November/early December as size and quality improves

Florida

• Harvesting has begun in a very limited way; fruit will hit the market in early December
• Orders for Markon First Crop Strawberries are estimated to begin shipping the week of December 12

Please contact your Markon customer service representative for more information.

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