California’s heatwave will impact all strawberry growing regions over the next two to three days. Higher-than-normal day and nighttime temperatures will stress fruit and tighten supplies. Markets are expected to ease as early as next week, barring any unforeseen weather conditions.

Salinas/Watsonville

• Markon First Crop (MFC) Strawberries are available

• Forecasts call for 80- to 90-degree days with nighttime temperatures in the high 50s to mid-60s
• Quality concerns include bruising and soft tips
• Size is small (20 to 24 per one-pound clamshell)
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns

Santa Maria

• MFC Strawberries are available

• Forecasts call for 80- to 90-degree days with nighttime temperatures in the high 50s to mid-60s
• Small amounts of rain are forecast for the Santa Maria growing region Saturday, September 10 and Sunday, September 11 in the aftermath of Hurricane Kay
• Quality concerns include bruising and soft tips
• Size is small (20 to 24 per one-pound clamshell)
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns

Please contact your Markon customer service representative for more information.

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