California

• MFC Premium Broccoli is being harvested in the Arizona/California desert region and Northern Mexico but will transition to California’s Salinas and Santa Maria Valleys over the next two weeks
• Markets are steady to slightly higher
• Supplies have begun to transition west towards California’s Central Coast (the Salinas and Santa Maria Valleys); by April 1 most or all domestic broccoli will be shipped from these regions
• A significant heat spike in the desert is expected to result in increased maturation, potentially hastening the end of the Yuma season; incidences of hollow stems, dehydration, and branchy crown structure will increase over the next 10-14 days
• Expect domestic prices to increase next week amid stronger demand and reduced supplies

Mexico

• Mexican-grown MFC Premium Broccoli will continue to ship into South Texas
• Quality is good; sporadic hollow cores and mechanical damage from packing oversized heads have been noted
• Markets have been volatile amid uncertainty surrounding trade policy but remain sharper than domestic markets
• • The promise of tariffs will incentivize suppliers to increase prices
  • The spread between the domestic and Mexican markets has shrunk under that upward price pressure, but freight and cost savings remain available
• Due to the rapidly evolving situation, expect some measure market volatility out of this region

Please contact your Markon Account Manager for more information.

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