Broccoli and cauliflower markets are escalating as Salinas and Santa Maria yields are not meeting current demand. Markon First Crop (MFC) Broccoli is available in Salinas, California and Mexico (into South Texas).

Broccoli

• The Arizona/California desert season has ended
• Production continues to ramp up in Salinas and Santa Maria; however, supplies are not yet sufficient to meet current demand
• Warmer weather over the past few weeks brought fields forward, leading to supply gaps the rest of this month
• Rain this past weekend will affect quality, further reducing volume
• Quality ranges from fair to good
  • Wet conditions may contribute to pin rot, cat’s eye, purple casts, and oxidation issues
  • Minimal insect pressure has been reported (Diamondback moth)
• Expect elevated pricing and limited availability until production is fully underway in early May

Cauliflower

• Harvesting has concluded out of the Arizona-California desert region
• Salinas and Santa Maria supplies are extremely limited, but production will increase through this month
• Size is currently small but will gradually increase as the crop ramps up
• Recent rain resulted in further issues, delaying some production crews and affecting field conditions
• Quality ranges from fair to good; wet conditions may contribute to black mold, mildew, and discoloration
• Expect higher pricing and limited until production is fully underway in early May

Please contact your Markon Account Manager for more information.

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