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June 12, 2024

Markon First Crop (MFC) Broccoli is limited; Markon Best Available (MBA) is being substituted. Markon Essentials (ESS) Cauliflower is readily available.


  • California supplies are struggling to meet increased demand; total planted acreage is down and diminished quality has lowered yields further
    • Prices are elevated in Santa Maria and the Salinas Valley and set to continue rising through the week
    • Quality is fair; aesthetic defects like branchy crown structure, hollow cores, and yellowing from recent high heat are increasing
  • Mexican-grown product is available for loading in South Texas; supplies are tight and prices are elevated
    • A harvesting transition to higher elevation fields (to avoid excessive heat and thunderstorm activity) is minimizing availability; FOBs are comparable to California
    • Quality is fair; supplies are exhibiting elevated insect pressure, hollow cores, and bruising caused by larger crowns


  • Yields are rebounding this week
  • Supplies are abundant in the West Coast growing regions of Salinas and Santa Maria, California
  • Quality issues are minimal but include dark spotting, off-color, and inconsistent head size
  • Prices will continue to ease this week but remain relatively steady at above-average levels through June

Please contact your Markon customer service representative for more information.

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