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January 19, 2023


Imperial Valley, California/Yuma, Arizona/Northern Baja, Mexico

  • Markon First Crop (MFC) Broccoli is available
  • Supplies are plentiful; some suppliers are offering flex pricing for load volume
  • An upcoming cold snap has the potential to drive markets higher as crown production slows, but current volume is meeting demand
  • Good color, minimal yellowing, and great crown structure have been noted

Mexico (into South Texas)

  • MFC Broccoli is available
  • The price spread between Mexico, and AZ/CA has closed
    • Both markets are steady at low levels
    • Quality is great; some mechanical damage has been noted along with sporadic mildew


Imperial Valley and Santa Maria, California/Yuma, Arizona/Northern Baja, Mexico

    • Markon Essentials (ESS) Cauliflower is available
    • Prices are expected to escalate as the aforementioned cold snap slows production/lowers yields while demand appears to be steady/increasing
    • Quality ranges from fair to good; color is snowy white and head size is consistent
    • 16-count packs may need to be substituted through late January to keep order fill rates high; growers will be forced to harvest and pack product from immature fields

Please contact your Markon customer service representative for more information.

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