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UPDATE: BROCCOLI AND CAULIFLOWER

November 29, 2022

Broccoli

  • Supplies from the Arizona and California desert region are showing better quality than late-season Salinas Valley and Santa Maria crops
  • Cooler weather, especially low nighttime temperatures, has slowed head maturation and reduced yields, keeping markets relatively high
  • Markets appear to have plateaued and will be steady to slightly lower over the next 7-10 days
  • South Texas prices continue to boast a large price spread, with fair to average quality being reported – Markon continues to recommend DCs that are able take advantage

Cauliflower

  • Cauliflower markets remain elevated as supplies are limited
  • Similar to broccoli, the quality is better in Arizona and California desert regions but low temperatures will slow growth and reduce yields this week
  • Suppliers are cutting ahead of scheduled acreage to compensate:
    • 12-count packs are extremely limited on the open market; contracts are being prorated for the next one to two weeks as supplies ramp up
      • Orders are being covered at open market where possible
      • Substituting 16-count packs will help to increase order fill rate as growers are forced to harvest and pack product from immature fields

Please contact your Markon customer service representative for more information.

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