The broccoli market continues to strengthen as supplies remain limited and demand exceeds available production. Prices are expected to trend higher this week. Markon First Crop (MFC) Broccoli is available in Salinas, California.
- Strong demand persists, resulting in ongoing price increases
- California yields remain below seasonal averages, while demand continues to outpace production
- Quality ranges from average to good; yellowing and pin rot have been reported
- Diamondback moth pressure is significantly impacting some lots
- Continued high temperatures may further elevate insect activity and contribute to discoloration and dehydration
- Mexican broccoli crossing through South Texas remains readily available; quality challenges include browning, cat eye, and hollow core
- Maine is in full production, providing additional supplies to East Coast markets
- The New York season will run through mid-October
Please contact your Markon Account Manager for more information.
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