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UPDATE: BROCCOLI

October 30, 2025

Although markets are softening due to increased supplies in several growing regions, prices will inch back up as the Salinas season ends.

California

  • Markon Best Available (MBA) Broccoli is limited in California’s Salinas Valley; packer label is being substituted as necessary
  • Supplies are increasing in the Salinas, Santa Maria, and Lompoc Valleys
  • Cool mornings coupled with warmer afternoons have improved yields, but moisture and heat may prolong pin rot issues
  • Quality is fairly good
    • Pin rot varies from light to heavy depending on the field
    • Brown bead, hollow core, and occasional decay are also being noted
  • Diamondback moth and aphid pressure are declining in fields where temperatures are lower
  • Expect prices to soften, but remain relatively high until the Arizona/California desert season begins in early to mid-November

Mexico

  • Mexican-grown MBA Broccoli continues to ship into South Texas
  • Markets are trending lower as supplies ramp up for the winter season
  • Weather is favorable for growth; minimal precipitation is forecast for the next few weeks
  • Quality ranges from fair to good; hollow core, mechanical damage, and some purple cast are present
  • Expect markets to continue easing through November

East Coast/Midwest/Canada

  • Prices are easing as supplies ramp up and quality improves
  • Production will wind down in Maine and Canada over the next two weeks; Indiana stocks are tightening as well
  • Supplies out of North and South Carolina will support the market until Florida and Georgia growers begin harvesting in the late fall/early winter
  • Prices will continue to soften as the southernmost growing seasons progress

Please contact your Markon Account Manager for more information.

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