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UPDATE: BROCCOLI

October 6, 2025

Tight supplies and persistent quality issues are driving up prices in multiple growing regions.

California

  • Markon Best Available (MBA) Broccoli is being harvested in California’s Salinas Valley
  • Supplies are extremely tight in the Salinas, Santa Maria, and Lompoc Valleys
  • Hot, humid weather and intermittent storms have led to growth and quality challenges
  • Quality is below-average; pin rot, yellow/brown bead, hollow core, and occasional decay are problems
  • Insect pressure is heavy; Diamondback moth pupa/larvae and aphids continue to infest fields and minimize yields
  • Plants are past peak production as the Salinas and Santa Maria growing seasons near completion
  • Expect prices to remain elevated for the next several weeks

Mexico

  • Mexican-grown MBA Broccoli continues to ship into South Texas
  • Markets are on the rise as demand shifts from the West Coast to Mexico
  • Warmer, humid weather is forecast to continue in this region through the late fall, limiting supplies
  • Quality is fair; heavy hollow core, cat eye, undeveloped beads, and occasional insect pressure are being noted
  • Expect some relief in early November as improved weather conditions will lead to stronger quality

East Coast/Midwest/Canada

  • Prices are climbing due to strong demand
  • Overall quality is good, but availability is limited
  • Maine, Indiana, and North Carolina are producing the bulk of current supplies
  • Growers in Georgia and Florida will begin harvesting in the late fall/early winter to offset the end of the Maine season
  • Expect prices to continue inching upwards as demand shifts to the East Coast

Please contact your Markon Account Manager for more information.

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