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UPDATE: BROCCOLI

September 29, 2025

Markets are on the rise as unfavorable weather and persistent quality challenges reduce yields.

California

  • Markon Best Available (MBA) Broccoli is being harvested in California’s Salinas Valley
  • Supplies are limited in Monterey County (Salinas Valley) and Santa Barbara County (Santa Maria and Lompoc Valley)
  • Hot, humid weather coupled with intermittent storms have disrupted growth and hampered quality
  • Quality is average; pin rot, yellow/brown bead, and occasional hollow core are present in most lots
  • Diamondback moth pupa/larvae and aphids continue to infiltrate fields and minimize yields
  • Regional harvests are winding down, pushing demand to the West Coast and further limiting supplies
  • Expect prices to remain elevated for the next one to two weeks

Mexico

  • Mexican-grown MBA Broccoli continues to ship into South Texas
  • Prices are trending lower due to minimal demand in this region
  • Warmer weather and tropical storms continue to prolong quality issues; these conditions will persist through the late fall
  • Quality is fair; defects such as cat eye, hollow core, browning, and insect activity are present
  • Expect relief in November as improved weather conditions will lead to stronger quality

East Coast/Midwest/Canada

  • Overall quality and supplies out of Maine are strong; supply issues on the West have increased demand
  • North Carolina is helping in a limited manner; Indiana supplies will supplement in early October
  • Growers in Georgia and Florida will begin harvesting in the late fall/early winter to offset the end of the Maine season
  • Expect a lift in prices this week due to the increasing demand out East

Please contact your Markon Account Manager for more information.

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