Skip to main content

UPDATE: BROCCOLI

September 17, 2025

Prices have peaked; increased supplies are alleviating the market slightly, but quality will remain a concern through the end of the season.

California

  • Markon Best Available (MBA) Broccoli is being harvested in California’s Salinas Valley
  • Supplies are increasing in Monterey County (Salinas Valley) and Santa Barbara County (Santa Maria Valley and Lompoc Valley)
  • Demand has strengthened on the West Coast as summertime deals across the East Coast and Canada come to an end
  • Quality ranges from fair to good; pin rot, yellow/brown bead, and branchy structures are being noted
  • Insect pressure, from Diamondback moth pupa/larvae and aphids, remains an obstinate challenge and is expected to persist through the end of season
  • Regional harvests are winding down, pushing demand to the West Coast and further limiting supplies
  • Expect prices to ease within the next 10-14 days as supplies ramp up to meet fall demand

Mexico

  • Mexican-grown MBA Broccoli continues to ship into South Texas
  • Supplies are adequate for the softened demand
  • High temperatures and persistent rainfall continue to affect quality; these weather conditions will persist through the late fall
  • Quality is fair; defects such as cat eye, hollow core, browning, and insect activity are present
  • Expect relief in November as improved weather conditions will lead to stronger quality

East Coast/Midwest/Canada

  • Summertime deals out of New Jersey, Pennsylvania, New York, and Eastern Canada are winding down
  • Maine will reach peak production this month; supplies will wind down through late October and early November
  • Indiana supplies will supplement lighter volumes in early October
  • Growers in Georgia and Florida will begin harvesting in the late fall/early winter to offset the end of the Maine season
  • Expect strong supplies and softened prices through September

Please contact your Markon Account Manager for more information.

©2025 Markon Cooperative, Inc. All rights reserved.