California
- Markon Best Available (MBA) Broccoli is being harvested in California’s Salinas Valley; elevated levels of pin rot, yellowing, and systemic mildew are being reported
- Prices are low but poised to inch higher through August as the above-mentioned problems lower yields
- Pest pressure from Diamondback moth pupa and larvae remains a sporadic issue
- Production is also underway in the Santa Maria Valley, with similar quality detriments as the Salinas crop
- West Coast volume will remain lower through mid-August in response to regional and local harvests taking place across the country
- Expect mostly steady prices this week, then the market will begin increasing next week and climb through the end of the month as demand shifts back to the West Coast
Mexico
- Mexican-grown MBA Broccoli continues to ship into South Texas
- Prices have slipped following weaker demand and now present a slight cost savings relative to West Coast broccoli
- Expect a wide range of quality
- Many lots exhibit significant hollow core, branchy crown structures, and cat-eye brought on by excessive heat during the growth cycle
- Persistent heat and rain are subsiding, which will promote better quality over the next 14-21 days
East Coast/Midwest/Canada
- Various regions will experience short growing seasons through the summer
- The Maine and Michigan seasons are underway and will run through October; early-season quality is great
- Limited harvests are also underway in Eastern Canada (Ontario)
- Growers in New Jersey, Pennsylvania, and New York will begin production by early August and continue through September
Please contact your Markon Account Manager for more information.
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