California
- Markon First Crop (MFC) Premium Broccoli is being harvested in the Salinas Valley
- Production is also underway in the Santa Maria Valley
- Prices have fallen as demand for California-grown broccoli normalizes
- Pest pressure from the Diamondback moth is decreasing
- Sporadic, systemic mildew, purple cast on crowns, pin rot, and yellowing are being observed in isolated lots
- West Coast volume will remain low through mid-August in response to regional and local harvests taking place across the country
- Expect markets to continue easing through the end of the month as demand is shared with the East Coast and planted acreage increases
Mexico
- Mexican-grown Markon Best Available (MBA) Broccoli continues to ship into South Texas
- Prices have slipped following weaker demand and now present a cost savings relative to West Coast broccoli
- Expect a wide range of quality
- Many lots exhibit significant hollow core, branchy crown structures, and cat-eye
- Persistent heat and rain in the region are subsiding, which will promote better quality over the next 14-21 days
East Coast/Midwest/Canada
- Various regions will experience short growing seasons through the summer
- The Maine and Michigan seasons are getting started and will run through October; early-season quality is great
- Limited harvests are also underway in Eastern Canada (Ontario)
- Growers in New Jersey, Pennsylvania, and New York will begin production by early August and continue through September
Please contact your Markon Account Manager for more information.
©2025 Markon Cooperative, Inc. All rights reserved.