California

• Markon First Crop (MFC) Premium Broccoli is being harvested in the Salinas Valley
• Production is also underway in the Santa Maria Valley
• Prices have stabilized but are elevated amid strong demand
• Pest pressure from Diamondback moths continues to impact yields, but is lessening
• Cooler nighttime temperatures have slowed growth, promoted mildew, and led to occasional purple cast on crowns
• West Coast volume will remain low through July in response to regional and local harvests taking place across the country
• Expect markets to ease near the end of the month as demand spreads out to the East Coast and planted acreage increases

Mexico

• Mexican-grown Markon Best Available (MBA) Broccoli continues to ship into South Texas
• Prices have slipped following weaker demand and now present a cost savings relative to West Coast broccoli
• Quality ranges from fair to poor; significant hollow core, branchy crown structures, and cat-eye are being caused by high heat following rains
• Central Mexico continues to experience scattered thunderstorms that bring the risk of hail, with heavier rains also restricting field access for harvesting teams

East Coast/Midwest/Canada

• Various regions will experience short growing seasons through the summer

• • The Georgia and Florida seasons have ended
  • The delayed onset of limited production in North Carolina and Virginia has led to a supply gap, creating strong demand conditions in the Western U.S.
  • Early season rains followed by high heat stunted growth in most lots, but production is picking up
• The Maine and Michigan seasons are getting started and will run through October; early-season quality is great
• Growers in New Jersey, Pennsylvania, and New York will also begin production in late July/early August and continue through September
• Limited harvests are underway in Eastern Canada (Ontario)

Please contact your Markon Account Manager for more information.

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