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UPDATE: BROCCOLI

June 24, 2025

California

  • Markon First Crop (MFC) Premium Broccoli is being harvested in California’s Salinas and Santa Maria Valleys. Markon Best Available (MBA) may be substituted as necessary due to inconsistent quality
  • Prices are on the rise; quality has declined
  • Tighter supplies are forecast for the next two to four weeks, as pest pressure from Diamondback moths impacts yields
  • Cooler nighttime temperatures have slowed growth, promoted mildew, and led to occasional purple cast on crowns
  • West Coast acreage will drop off through June and July as regional/local harvests begin across the country
  • Expect markets to remain elevated for at least the front part of July, with a potential to spike with an influx of demand should other regions experience any kind of crop failure

Mexico

  • Mexican-grown MFC Premium Broccoli continues to ship into South Texas
  • Prices have remained comparable to West Coast markets, but should trend lower
  • Quality ranges from fair to good
    • Sporadic hollow core is being caused by high heat following rains
    • Some mechanical damage has been noted
  • Scattered thunderstorms across Central Mexico are bringing a threat of hail damage; heavier rains may prevent harvesting teams from accessing some fields, reducing availability

East Coast/Midwest/Canada

  • Various regions will experience short growing seasons through the summer
    • The Georgia season has ended
    • North Carolina production has been delayed, creating a supply gap
    • Early season rains followed by high heat have led to stunted growth in most lots
  • The Maine and Michigan seasons are due to start in the next two weeks and will run through October
  • New Jersey, Pennsylvania, and New York will also begin harvesting in early July and last through August
  • Limited production is underway in Eastern Canada (Ontario), helping to calm markets

Please contact your Markon Account Manager for more information.

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