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UPDATE: BROCCOLI

May 1, 2025

California

  • MFC Premium Broccoli is being harvested in California’s Salinas and Santa Maria Valleys
  • Markets are steady at low levels amid tepid demand, balancing the lighter supply forecasts for the next two weeks due to cooler weather
  • Quality is good; brown bead/pin rot, yellowing, and insect pressure are minimal
  • Some hollow core and branching have been noted; crown color and size are consistent
  • Expect domestic prices to remain mostly steady through the first half of May

Mexico

  • Mexican-grown MFC Premium Broccoli continues to ship into South Texas
  • This market is more volatile than domestic, although prices remain comparable in both regions
  • Quality is good; sporadic hollow core and mechanical damage from packing oversized heads have been noted
  • Production is transitioning to higher elevation near Guanajuato to avoid increasing temperatures and precipitation in lower lying areas over the summer months

East Coast

  • Georgia production will last through the month of May
    • Quality is very good
    • Markets are steady at average levels
  • The North Carolina season starts next week and will last until late June

Please contact your Markon Account Manager for more information.

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