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UPDATE: BROCCOLI

July 18, 2024

Markon First Crop (MFC) Premium Broccoli is available in Salinas, California; Markon Best Available (MBA) is being packed in Central Mexico (loading in South Texas).

  • Markets are lower amid ample supplies available across multiple growing areas
  • East Coast regions, including Quebec, Ontario, Maine, New Jersey, Georgia, Florida, Tennessee, and the Carolinas, will be harvested throughout the summer
  • Mexican-grown product (crossing into South Texas) are seeing lower markets as well, with strong quality being reported as cooler weather sets into the region; prices are comparable to those out of California
  • Prices are expected to continue easing in Santa Maria and Salinas, California this week; crowns exhibiting aesthetic defects like branchy crown structure, hollow cores, and yellowing are being left behind by harvesting crews
  • Expect markets to fall this week and then stabilize as West Coast acreage increases to accommodate stronger late summer demand

Please contact your Markon customer service representative for more information.

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