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UPDATE: BROCCOLI

July 2, 2024

Markon First Crop (MFC) Premium Broccoli is available in Salinas, California; Markon Best Available (MBA) is being packed in Central Mexico (loading in South Texas).

  • Markets are dropping as supplies increase across multiple growing regions
  • East Coast regions including Quebec, Ontario, Maine, New Jersey, Georgia, Florida, Tennessee, and the Carolinas will be harvested throughout the summer
  • Santa Maria and Salinas prices peaked last week and are expected to fall through the next two weeks; aesthetic defects like branchy crown structure, hollow cores, and yellowing are minor but set to increase due to pending heatwave conditions
  • Mexican-grown supplies (crossing into South Texas) are increasing as well
    • Prices are falling but remain higher than West Coast markets
    • Quality is below average but improving; recent abatement from high heat should decrease insect pressure, hollow core, and bruising
  • Expect markets to continue to decline as domestic/local yields pick up and cooler weather moves into the Central Mexico region

Please contact your Markon customer service representative for more information.

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