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June 27, 2024

Markon First Crop (MFC) Premium Broccoli is available in Salinas, California; Markon Best Available (MBA) is being packed in Central Mexico (loading in South Texas).

  • California supplies are insufficient to meet increased demand, but availability is on the rise and pricing on the decline this week
    • Total planted acreage trends down this time of year to account for regional deals cropping up across the U.S. and Canada
    • East Coast regions including Quebec, Ontario, Maine, New Jersey, Georgia, Florida, Tennessee, and the Carolinas will be harvested throughout the summer months
    • Santa Maria and Salinas prices have peaked and are expected to fall through the next two weeks
      • Quality is fair
      • Aesthetic defects like branchy crown structure, hollow cores, and yellowing are minor but prevalent
  • Mexican-grown product is extremely tight
    • Prices have peaked, but remain elevated and comparable to West Coast markets
    • Quality is below average; high heat has increased crown size and caused elevated insect pressure, hollow cores, and floret bruising
  • Expect high markets to persist as July begins but they should tail off as domestic/local yields pick up and cooler weather moves into the Central Mexico region

Please contact your Markon customer service representative for more information.

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