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June 18, 2024

Markon First Crop (MFC) Premium Broccoli is limited; Markon Best Available (MBA) and packer label supplies are being substituted to maintain 100% order fill.

  • California supplies are struggling to meet increased demand; total planted acreage is down and cooler, windy weather has lowered yields
    • Santa Maria and Salinas prices are elevated and expected to continue rising through the week
    • Quality is fair; aesthetic defects like branchy crown structure, hollow cores, and yellowing are minor but prevalent
  • Mexican-grown product is extremely tight
    • Prices remain on a steep rise, keeping pace with West Coast markets
    • Quality is below average; high heat has increased crown size and caused elevated insect pressure, hollow cores, and floret bruising
  • Expect high markets to persist through June before tailing off when domestic/local yields rebound

Please contact your Markon customer service representative for more information.

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