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November 10, 2023

Markon First Crop (MFC) Broccoli Crowns are available on the West Coast; Markon Best Available (MBA) is being substituted in Mexico (crossing into South Texas). Markets are escalating; this week’s supplies are tight.

California – Salinas and Santa Maria Valleys

  • Brown bead, small size, and crown yellowing are the chief quality concerns
  • Markets are expected to remain elevated as available acreage diminishes and production transitions to desert regions

Arizona/California Desert – Yuma, Imperial, and Coachella

  • New crop production begins in mid- to late-November
  • Growers report no significant issues as they prepare to harvest their first fields
  • Markets are expected to open in line or slightly higher than existing Salinas and Santa Maria prices

Central Mexico

  • MBA is being packed due to the heavy presence of hollow core, but overall crown quality is good
  • Mexican product remains available in South Texas at lower FOB pricing; expect a healthy spread to develop between the West Coast and South Texas
  • Steady supplies and relatively stable markets are forecast for November

Please contact your Markon customer service representative for more information.

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