Skip to main content


August 29, 2023

Prices are elevated. Industry-wide quality challenges are limiting yields at the field level.

  • Markon First Crop (MFC) Broccoli Crowns are tight in Salinas, California and South Texas; Markon Best Available (MBA) and packer label will be substituted as needed to maintain quality
  • Warm weather and high humidity across the Santa Maria and Salinas Valleys has helped promote growth but introduced several quality challenges
    • Brown bead remains the primary concern but yellowing is also being reported in most lots
    • Hollow cores with bracketed crown structures are being observed in many lots where heat has been extreme
    • This year’s West Coast plantings were lighter due to spring flooding, keeping industry supplies lean and prices elevated
  • Mexican product remains available in South Texas at slightly lower pricing; however, defects like cat eye, yellowing, and bracketed structure are being reported by Markon inspectors

Please contact your Markon customer service representative for more information.

©2023 Markon Cooperative, Inc. All rights reserved.