Supplies were already limited and will become even more limited this week due to cold temperatures and rain moving through the primary Winter production region of Salinas, California. Markon First Crop (MFC) and Ready Set Serve (RSS) Broccolini Baby Broccoli is limited; packer label will be substituted as needed.

• Stocks will further tighten this week following several inches of rain and abnormally cool temperatures on California’s Central Coast
  • Limited supplies are being harvested in Yuma, Arizona, and Northern Mexico, however, there is not enough availability to meet demand
• Quality is slowly rebounding from December rains across California and Northern Mexico
  • Quality challenges will rise again following the poor weather on the Central Coast of California, including yellowing, premature flowering, and pith
• Expect a demand-exceeds-supply situation and higher pricing through the month of February, as quality and supplies slowly recover

Please contact your Markon Account Manager for more information.

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