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UPDATE: AVOCADOS

January 16, 2025

Industry supplies are extremely limited. Expect elevated markets for the next three weeks as the upcoming Super Bowl will increase demand.

Mexico

  • All sizes will remain tight due to strong Superbowl demand
  • Size and grade substitutions may be requested to fill orders
  • Quality is good; checkerboarding (uneven ripening within a case) has been reported
  • Expect elevated markets and tight supplies for the next three weeks

Colombia

  • Imports will ship into the East Coast through May; these supplies only account for 5% of U.S. demand
  • The crop is currently dominated by small sizes (60- to 84-count fruit)
  • Quality is comparable to that in Mexico; texture is creamy and oil content is high

California

  • Regular inspection schedules will resume in mid-January
  • New crop production will start in late January
  • Once this season begins, supplies will help fill the void from Mexico-grown product

Please contact your Markon Account Manager for more information.

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