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UPDATE: AVOCADOS

March 19, 2026

Industry supplies are adequate across all growing regions; however, delays and potential shortages are expected due to labor shortages during the upcoming Holy Week, which runs from March 29 to Easter Sunday on April 5. Markon recommends increasing inventory heading into the holiday to avoid possible delays, shortages, and substitutions.

Mexico

  • Although all sizes will remain plentiful, shortages are forecast due to reduced harvesting during Holy Week
  • Size and grade substitutions may be needed to fill orders during Holy Week
  • Markon recommends increasing inventory heading into the holiday to avoid possible delays, shortages, and substitutions
  • Quality is good; checkerboarding (uneven ripening within a case) has been reported
  • Expect slowly increasing markets and tighter supplies during the Holy Week holiday

California

  • New crop production is in full swing
  • California supplies account for 10-15% of U.S. demand
  • Supplies are dominated by medium sizes (48- through 60-count fruit)
  • Quality is good; firm fruit has been reported even when ripe
  • Expect prices to inch up and volume to dip during Holy Week

Colombia

  • Imports will ship into the East Coast through May; these supplies only account for 5% of U.S. demand
  • The crop is currently dominated by small sizes (60- to 84-count fruit)
  • Quality is comparable to that in Mexico; texture is creamy and oil content is high

Please contact your Markon Account Manager for more information.

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