Although industry supplies are ample in all growing regions, prices will inch up for the next three weeks due to strong demand for the Super Bowl.

Mexico

• All sizes will remain plentiful, yet tighten slightly due to strong demand for the upcoming Superbowl
• Quality is good; checkerboarding (uneven ripening within a case) has been reported
• Expect slowly increasing markets and tighter supplies for the next three weeks

Colombia

• Imports will ship into the East Coast through May; these supplies only account for 5% of U.S. demand
• The crop is currently dominated by small sizes (60- to 84-count fruit)
• Quality is comparable to that in Mexico; texture is creamy and oil content is high

California

• New crop production will start in late January
• Quality and pricing will be comparable to that in Mexico

Please contact your Markon Account Manager for more information.

©2026 Markon Cooperative, Inc. All rights reserved.