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LIVE FROM THE FIELDS: SANTA MARIA STRAWBERRIES

April 21, 2025

Please click here to view a Markon Live from the Fields video regarding current strawberry quality and supply outlook in Santa Maria, California.

  • Markon First Crop (MFC) Strawberries are exhibiting good overall size and quality
  • Harvesting crews are working to minimize light color, green tips, creasing, and bruising
  • Size is dominated by medium berries
    • 1-pound clamshells are yielding 16-18 berries
    • Counts may increase over the next two weeks
  • Conditions have been mostly favorable with near to slightly above-average temperatures forecast through the end of April
  • Ample supplies are expected for Mother’s Day demand
  • Supplies are ramping up in Watsonville, California as well; quality is very good

Please contact your Markon Account Manager for further information.

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