More than ever before, today’s foodservice customer is juggling more demands, including labor shortages, ingredient inflation, menu creation, and implementing innovations like AI and robotics. Sales reps’ roles have also shifted, becoming more about consultation than mere order fulfillment. Creating a partnership with operator customers allows you to help them meet their goals—making you indispensable and ensuring repeat business.
- Labor Solutions: By using RSS pre-cut produce ingredients on menus, foodservice operators can cut down on back-of-house labor needs. Salad blends, sliced and diced onions, carrots, celery, and avocados—they can skip the prep on these items yet still serve scratch cooking!
- Ingredient Shifts: Global cuisines now outnumber American dishes from coast to coast. Modern diners crave adventurous flavors and textures that make their meal an experience. Advising your operator-customers which ingredients are must-haves for worldly recipes can save them valuable time.
- Menu Consultation: In addition to ingredient suggestions, sales reps can utilize innovative technology (for example, AI) to capture currently ordered items and offer most cost effective or on-trend substitutes. A educated produce sales rep + knowledge of the latest tools can revolutionize what an operator serves while increasing profits.