Celebrate the Fourth of July

tray of burgers with 4th of july theme

Independence Day is ripe with opportunities to spotlight fresh produce. Draw in customers with on-theme drinks and dishes, LTOs, and seasonal recipes with health halos.

  • Drinks are a great segment for highlighting the nation’s red, white, and blue colors. Use fresh Markon First Crop Strawberries, blueberries, raspberries, watermelons cut into stars, vibrant smoothies accented with whipped cream.
  • Barbecue is the nation’s favorite Fourth of July choice. Load the menu with grilled and charred vegetables like asparagus, peppers, corn, and squashes as well as classic sides like coleslaws and potato salads.
  • Serve fun summer desserts fashioned in the flag’s shape and colors. Think cupcakes, tarts, popsicles, ice cream, and buttermilk shortcakes—all featuring colorful, nutrient-dense fruit.

Diners are increasingly hyper-focused on high-protein and plant-based foods. Alongside all of the new-fangled, lab-based, cell-cultured options out there is the humble bean. A staple food for millenia, beans are being re-examined as a healthy, versatile ingredient worthy of menu inclusion.

  • Retro and heirloom recipes—like Southern succotash, French cassoulet, and Cajun red beans and rice—fit the bill for those in search of authenticity.
  • Most world cuisines incorporate some type of bean in their classic dishes. Think feijoada in Brazil, black beans and rice with plantains in Puerto Rico, and garbanzo beans in Israel. Modern interpretations of these recipes are packed with produce and herbs.
  • The creamy texture of mung beans is proving an ideal substitute for those that are eliminating soy from their diets.