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BEVERAGE ERA

Group friends hold fruit cocktails in hand closeup christmas party. Xmas celebration concept

VIRAL SIP CULTURE

Gen Z is reshaping the beverage industry by demanding drinks that are functional, customizable, visually striking, and aligned with wellness and identity.

ENERGY

STRAWBERRY-CAYENNE SPRITZ
PINEAPPLE-CITRUS YERBA MATE
HONEYDEW GREEN TEA COOLER

MOOD

REISHI MUSHROOM MOCHAS
BLUEBERRY-LAVENDER LEMONADE
APPLE-SPINACH FOCUS JUICE

GUT HEALTH

KOMBUCHA WITH FRUIT FOAM
GOLDEN TURMERIC MILK
FRESH GINGER
SHOTS

DESSERT-ADJACENT

FROZEN LEMONADE
DIRTY SODAS
MATCHA AFFOGATOS

SHARE-WORTHY

FRUIT OMBRE REFRESHERS
UBE LATTES
ICED BUTTERFLY PEA TEA

NON-ALC

FRUIT MOCKTAILS
PRESSED JUICES
WATERMELON SLUSHIE WITH TAJIN RIM

 

Diners are increasingly hyper-focused on high-protein and plant-based foods. Alongside all of the new-fangled, lab-based, cell-cultured options out there is the humble bean. A staple food for millenia, beans are being re-examined as a healthy, versatile ingredient worthy of menu inclusion.

  • Retro and heirloom recipes—like Southern succotash, French cassoulet, and Cajun red beans and rice—fit the bill for those in search of authenticity.
  • Most world cuisines incorporate some type of bean in their classic dishes. Think feijoada in Brazil, black beans and rice with plantains in Puerto Rico, and garbanzo beans in Israel. Modern interpretations of these recipes are packed with produce and herbs.
  • The creamy texture of mung beans is proving an ideal substitute for those that are eliminating soy from their diets.