UPDATE: STRAWBERRIES – RAIN
California’s key strawberry growing regions—Santa Maria, Oxnard, Salinas, and Watsonville will receive light to moderate showers, Friday, April 10 through…
UPDATE SUMMARY: WEEK OF APRIL 6, 2026
Apples Demand is higher for Washington Gala apples as the Michigan and New York seasons wind down; prices are rising….
UPDATE: RED AND YELLOW POTATOES
Markon First Crop (MFC) Red and Yellow Potatoes are available in Idaho and North Dakota. Overall markets are trending higher,…
FROM THE FIELDS: DESERT QUALITY & SALINAS TRANSITION UPDATE
Insect pressure continues to be an industry-wide challenge across the Arizona/California desert regions due to an abnormally warm winter that…
UPDATE: LEMONS
The 165- through 200-count lemon segment is still experiencing elevated pricing domestically, which can be attributed to ongoing low volume…
UPDATE: CALIFORNIA ORANGE TRANSITION
The California Navel season is projected to wrap up in mid- to late May. California Valencia production has started in…
UPDATE: BRUSSELS SPROUTS
Prices are trending higher as supply tightens and import costs rise. Markon First Crop (MFC) and Ready-Set-Serve (RSS) Brussels Sprouts…
UPDATE: BROCCOLI
Broccoli markets are expected to remain elevated through April due to low industry supplies. Markon First Crop (MFC) Broccoli is…
UPDATE: TOMATOES – CRITICALLY LOW ROUND TOMATO SUPPLIES
All tomato varieties are extremely tight. Round tomatoes are especially scarce this week and will remain so through April. Round…
UPDATE: BELL PEPPERS
While green bell pepper supplies are limited, red bell peppers are virtually nonexistent. Mexico is struggling to meet demand due…
UPDATE: STRAWBERRIES
California’s key strawberry growing regions—Santa Maria, Oxnard, Salinas, and Watsonville will receive light to moderate showers, Thursday, April 9 through…
UPDATE: CELERY
Celery prices are rising as the Arizona/California desert season comes to an end. Oxnard, California will serve as the primary…