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UPDATE: CALIFORNIA STRAWBERRIES

August 19, 2025

The California strawberry market is steady.

Santa Maria

  • Markon First Crop (MFC) Strawberries are available
  • Temperatures will climb this week
  • Growers don’t anticipate any quality issues
  • Quality is good; occasional overripening and white shoulders are being reported
  • Size ranges from 20 to 25 berries per 8/1-pound clamshell and 32 to 40 in 4/2-pound packs (small to medium)
  • Expect markets to continue rising as production has fallen

Salinas/Watsonville

  • MFC Strawberries are available; quality is good
  • Temperatures will climb this week; coastal weather will warm, but no issues are expected
  • Size ranges from 15 to 23 berries per 8/1-pound clamshell and 32 to 44 in 4/2-pound packs (medium to medium/large)
  • Some bruising, white shoulders, and light mildew are being reported
  • Expect steady pricing for the beginning of the week, with the potential to rise

Please contact your Markon Account Manager for more information.

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